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Selling Forces

By: Curtis Publishing Company; Walsh, Richard J. (Richard John), B. 1886

...rson, Manager NKW YORK, 1 MADISON AVKNUE William Boyd, Manager CHICAGO, 1101 HOME INSURANCE BUILDING Robt. L. Barrows, Manager PHILADELPHIA, INDEPENDE... ..., the day of the magazine and magazine ad- vertising was at hand. The Ladies'Home Journal, which was destined torevolutionizethe magazinebusiness,was ... ...hort time from 20,000 to more than half a million. The owners of The Ladies' Home Journal in 1897 purchased The Saturday Evening Post, which had been ... ...ation. To illustrate the care with which advertising is censored, The Ladies'HomeJournal and The Sat- urday Evening Post accept no advertisements : (1... ...ing new factories, selling the surplus. "Advertising makesforbetterfurnished homes, better dressed people, purer food, better health, greater comfort,... ...R does not ejaculate before lunch, "I believe I'll use a page in The Ladies' Home Journal," after lunch dash off a clever bit of copy, and telephone t... ...eniences turns out his own one-inch advertisement in a couple of evenings at home, and mails it direct to the publication, while the large advertiser,... ...iancn. and how they have facilitated nunneaa and added to the cnmforn of the home TTun* > hu Jacob Ritty did for the world when he invented the cash r... ...rite stories myself." Advertising is news news for the house- keeper and the home owner, for the man who wants an automobile, the woman who is buying ...

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