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New product decisions: information discounting and product selection

By: Urban, Glen L

... LIBRARY OF THE MASSACHUSETTS INSTITUTE OF TECHNOLOGY NEW PRODUCT DECISIONS: INFORMATION DISCOUNTING AND PRODUCT SELECTION 292 ... ...ION 292 - 67 Glen L. Urban M D 2 % RECEIVED NOV 10 1967 M. I. T. LIBRARIES NEW PRODUCT DECISIONS: INFORMATION DISCOUNTING AND PRODUCT SELECTION* Gle... ... PRODUCT SELECTION* Glen L. Urban INTRODUCTION The advantages of introducing new products are widelv recognized bv businessmen. Successful new product... ...DUCT SELECTION* Glen L. Urban INTRODUCTION The advantages of introducing new products are widelv recognized bv businessmen. Successful new products ma... ...hy growth rate for the firm. Although the advantages are great, the risks of new product introduction are high. The failure rate for new products has ... ...at, the risks of new product introduction are high. The failure rate for new products has been estimated in various studies. The most conservative of ... ...n various studies. The most conservative of these suggests that one-third of new products introduced are not financially successful. A New Product Pla... ...rious studies. The most conservative of these suggests that one-third of new products introduced are not financially successful. A New Product Plannin... ...riod. If the product displays demand or cost inter- dependence with existing products, the change in the total firm's profit or the "differential prof...

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A Simulation Comparison of Methods for New Product Location

By: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
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SPRINTER mod I: a basic new product analysis model

By: Urban, Glen L
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A quantitative approach to new product decision making

By: Urban, Glen L
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Sprinter: A Tool for New Product Decision Making

By: Urban, Glen L

... \D WORKING PAPER ALFRED P. SLOAN SCHOOL OF MANAGEMENT SPRINTER: A Tool for New Product Decision Making 214-66^ Glen L. Urban -.l'^^' ..^;- -_ >*•• .... ...Y I 50 MEMORIAL DRIVE CAMBRIDGE, MASSACHUSETTS 02139 SPRINTER: A Tool for New Product Decision Making 214-66^ Glen L. Urban c RFXEIVED NOV 4 1965 ... ...g 214-66^ Glen L. Urban c RFXEIVED NOV 4 1965 The necessity of introducing new products has become widely recog- nized by today's business executive... ...4-66^ Glen L. Urban c RFXEIVED NOV 4 1965 The necessity of introducing new products has become widely recog- nized by today's business executives. F... ...ized by today's business executives. Firms which do not innovate and produce new product offerings soon find their profitability impared. But those wh... ...soon find their profitability impared. But those who do attempt to introduce new products are plagued by a; high failure rate in their new products. T... ... find their profitability impared. But those who do attempt to introduce new products are plagued by a; high failure rate in their new products. This ... ...decision, but it is a tool that he can use to reduce the failure rate of new products and to improve the quality of new product decisions. The model i... ...each factor in the mix, but also upon their combined effectiveness, For some products the quality level of the new product is also part of the marketi...

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Product Interdependency in New Product Decisions

By: Urban, Glen L

.... URBAN Classic Literature Collection World Public Library.org IN NEW PRODUCT DECISIONS Title: PRODUCT INTERDEPENDENCY IN NEW PRODUCT DE... ...ORKING PAPER ALFRED P. SLOAN SCHOOL OF MANAGEME Product Interdependency in New Product Decisions 221-66 Glen L. Urban f,/!ASS. t.r.ST.TECH. SEP 18 196... ... MEMORIAL DRIVE CAMBRIDGE, MASSACHUSETTS 02139 Product Interdependency in New Product Decisions 221-66 Glen L. Urban MASS.!MST.T£CH SEP 18 1967 DEWEY... ...sociation Fall Conference, Bloomington, Indiana. INTRODUCTION The role of new products in the growth and continuing profitability of modern businesse... ...ation Fall Conference, Bloomington, Indiana. INTRODUCTION The role of new products in the growth and continuing profitability of modern businesses ha... ...ition has prompted the development of a considerable literature concerning new product decision making procedures. Throughout the literature one signi... ...dency. In today's multiproduct firm, interdependencies between new and old products are almost always present and should not be neglected when the new... ...ve substitution effects and reduce the marketing effectiveness of existing products. The performance of the new product itself is not a satisfactory c... ...line. If a product is known to have demand substitution effects with other products^ this may not make it a poor product; other inter- actions may out...

New products ; Product management

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Product Planning Decision

By: Urban, Glen L

...iated with the product helps determine its utility level relative to other products. In this way, the price level affects the proportion of the consum... ...d. In this chapter product planning problems are divided into two classes: new product decisions and product line decisions. New product decisions rel... ...cisions and product line decisions. New product decisions relate to adding new products to the firm's offering while product line decisions relate to ... ...ons and product line decisions. New product decisions relate to adding new products to the firm's offering while product line decisions relate to drop... ...ering while product line decisions relate to dropping or changing existing products in the firm's multi-product offering. New Product Decisions The ro... ...opping or changing existing products in the firm's multi-product offering. New Product Decisions The role of new products in the continuing growth and... ...n the firm's multi-product offering. New Product Decisions The role of new products in the continuing growth and profitability of the modern corporati... ...ty of the modern corporation has become widely recognized. Firms find that new products may offer competitive advantages and generate additional pro- ... ...onal pro- fits. The modern firm attempts to produce a stream of successful new products that will enable it to obtain a healthy and profitable growth ...

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New Product Decisions: Information Discounting and Product Selection

By: Urban, Glen L

... LIBRARY OF THE MASSACHUSETTS INSTITUTE OF TECHNOLOGY NEW PRODUCT DECISIONS: INFORMATION DISCOUNTING AND PRODUCT SELECTION 292 ... ...ION 292 - 67 Glen L. Urban M D 2 % RECEIVED NOV 10 1967 M. I. T. LIBRARIES NEW PRODUCT DECISIONS: INFORMATION DISCOUNTING AND PRODUCT SELECTION* Gle... ... PRODUCT SELECTION* Glen L. Urban INTRODUCTION The advantages of introducing new products are widelv recognized bv businessmen. Successful new product... ...DUCT SELECTION* Glen L. Urban INTRODUCTION The advantages of introducing new products are widelv recognized bv businessmen. Successful new products ma... ...hy growth rate for the firm. Although the advantages are great, the risks of new product introduction are high. The failure rate for new products has ... ...at, the risks of new product introduction are high. The failure rate for new products has been estimated in various studies. The most conservative of ... ...n various studies. The most conservative of these suggests that one-third of new products introduced are not financially successful. A New Product Pla... ...rious studies. The most conservative of these suggests that one-third of new products introduced are not financially successful. A New Product Plannin... ...riod. If the product displays demand or cost inter- dependence with existing products, the change in the total firm's profit or the "differential prof...

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A Model for Product Line Decisions

By: Urban, Glen L

...PRODUCT LINE CONSIDERATIONS Most firms market a number of somewhat similar products or what has been called a product line. Product policies of di- ve... ... has been called a product line. Product policies of di- versification and new product introduction have been implemented by the widening of the produ... ...application of the model. Product line decisions are difficult because the products in the line are not usually independent. They can not be individ- ... ...This substitutability may be monitored in the price-sales response between products. Economists -2- have defined the cross elasticity of price to mea... ...of price to measure this inter- action. The cross price elasticity between products one and two is: dx. /x X = sales of product 1 P2 = price of produc... ...ients to have appeal to a special segment of the market. Product one was a new product and faced no competitors, while product two and three were esta... ...t shows substitution effects with other brands in product three. This is a new interdependency not indicated in table one. -20- Product One Product T... ...egressions in table one showed products one and two to be complements, the new regression (table two) in- dicates the complementarity is with our bran... ...income might lead to additional purchases of our brand of product two. The new regressions based on "us" and "them" in each product class yielded new ...

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Product interdependency in new product decisions

By: Urban, Glen L
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SPRINTER: a tool for new product decision making

By: Urban, Glen L
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Evolutionary Modeling in the Analysis of New Products

By: Urban, Glen L; Karash, Richard Ivan

... Classic Literature Collection World Public Library.org THE ANALYSIS OF NEW PRODUCTS Title: EVOLUTIONARY MODELING IN THE ANALYSIS OF NEW PRO... ...lassic Literature Collection World Public Library.org THE ANALYSIS OF NEW PRODUCTS Title: EVOLUTIONARY MODELING IN THE ANALYSIS OF NEW PRODUCT... ...... ...... ...2A-69 September 1969 DEWEY LIBRARY EVOLUTIONARY MODELING IN THE ANALYSIS OF NEW PRODUCTS by Glen L. Urban and Richard Karash Introduction Although ma... ...9 September 1969 DEWEY LIBRARY EVOLUTIONARY MODELING IN THE ANALYSIS OF NEW PRODUCTS by Glen L. Urban and Richard Karash Introduction Although many s... ...through SPRINTER, an on-line set of models for evolutionary use in analyzing new frequently purchased consumer goods. This description is non-mathemat... ...Models SPRINTER mod I ; SPRINTER mod I describes the acceptance process of a new consumer product by a process of trial, repeat, and loyalty. These th... ...a based on pretest product use studies, appeal tests, or comparisons to past products. However, panel data from test markets could be used to empirica...

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Oversight on implementation of the Alternative Agricultural Research and Commercialization (AARC) Act of 1990 : hearing before the Subcommittee on Agricultural Research, Conservation, Forestry, and General Legislation of the Committee on Agriculture, Nutr

By: United States. Congress. Senate. Committee on Agriculture, Nutrition, and Forestry. Subcommittee on Agricultural Research, Conservation, Forestry, and General Legislation
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Simplified Bayesian Analysis of the Value of Information in the Marketing of New Products

By: Sudman, Seymour
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Competitive Reaction in Test Marketing : a Bayesian Solution

By: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
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A Repeat Purchase Diffusion Model : Bayesian Estimation and Control

By: Lilien, Gary L., 1946; Sloan School of Management; Rao, Ambar G; Kalish, Shlomo

...an associated estimation procedure to forecast and control the rate of sales for a new product. A repeat-purchase diffusion model is developed, incorp... ...ll as a word-of-mouth effect. Bayesian estimation, with priors developed from past products, is used to update the parameters of the model. The pro- c... ...ter estimates than classical procedures, is used to develop marketing policies for new product introduction. nMni^B -1- 1. Introduction Early in th... ...nty [4 ] for example) is to make direct use of model parameters from other similar products. But all products have some uniqueness: how should experie... ...roducts. But all products have some uniqueness: how should experience with similar products be incorporated into an estimation and control procedure? ... ...gives stable parameter estimates and policy guidelines. -2- 2. V.'ord of Mouth in New Product Diffusion In many product-marketing situations, the imp... ...nt or resort recommending it to their friends, • doctors recommending a successful new drug to their col- leagues, • women recommending a new food sto... ...marketing effort toward "opinion leaders," people who are more like- ly to try the new product and whose subsequent recommendations will carry more we... ...lling by a force of "detailmen," who visit doctors and de- scribe the portfolio of products produced by their company, provide free sam- ples and lite...

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A Quantitative Approach to New Product Decision Making

By: Urban, Glen L

.... URBAN Classic Literature Collection World Public Library.org TO NEW PRODUCT DECISION MAKING Title: A QUANTITATIVE APPROACH TO NEW PROD... ...... ...RACT The decision to either add, to reject, or to investigate more fully a new product proposal is one of the most important problems faced by busines... ...g. One of the most difficult and complex decisions businessmen face is the new product decision. At some stage in a new product's development the exec... ...mathematical model which considers the significant factors surrounding the new product decision and then recommends the adoption, the rejection, or fu... ...ndencies may be significant. The new product may reduce the sales of other products or it may increase the demand for other products. The interaction ... ... firm "i" in period "t" Similar equations could be specified for the other products in the firm's product line. When the total profit generated by the... ...ducts in the firm's product line. When the total profit generated by these products is calculated, the new line profit is specified. If the profits of... ...the product shares common production or distribution facilities with other products in the line, the cost structure is more complex. When cost interde...

Subject: New South Wales -- Description and travel

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A repeat purchase diffusion model : Bayesian estimation and control

By: Lilien, Gary L., 1946-; Rao, Ambar G; Kalish, Shlomo; Sloan School of Management
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Sprinter Mod I: A Basic New Product Analysis Model

By: Urban, Glen L
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The lessons of failure; cases and comments on consumer product innovation

By: Robertson, Andrew Beaumont, 1921
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Sprinter: A Model for the Analysis of New Frequently Purchased Consumer Products

By: Urban, Glen L

...SETTS INSTITUTE OF TECHNOLOGY ' t SPRINTER: A Model for the Analysis of New Frequently Purchased Consumer Products 364-69 Glen L. Urban FEB 3 196... ... SPRINTER: A Model for the Analysis of New Frequently Purchased Consumer Products 364-69 Glen L. Urban FEB 3 1969 DEV/tY LI3,',ARY \. CO SPRINTE... ...an FEB 3 1969 DEV/tY LI3,',ARY \. CO SPRINTER: A Model for the Analysis of New Frequently Purchased Consumer Products* by Glen L. Urban ABSTRACT Thi... ... CO SPRINTER: A Model for the Analysis of New Frequently Purchased Consumer Products* by Glen L. Urban ABSTRACT This paper develops and demonstrates ... ...aper develops and demonstrates a model based information system to analyze a new frequently purchased consumer product and to serve as an adaptive con... ...tively in an iterative search mode to find the best marketing strategy for a new product. The input is obtained from test market data analyzed by stat... ... [38]- The original model was most useful for industrial or durable consumer products. SPRINTER: Mod II is is a simplified version of Mod III. 6»V8818... ...products. SPRINTER: Mod II is is a simplified version of Mod III. 6»V8818 NEW PRODUCTS AND THE DIFFUSION OF INNOVATION The pervasive nature of the ... ...ucts. SPRINTER: Mod II is is a simplified version of Mod III. 6»V8818 NEW PRODUCTS AND THE DIFFUSION OF INNOVATION The pervasive nature of the new ...

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SPRINTER: a model for the analysis of new frequently purchased consumer products

By: Urban, Glen L
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Oversight on Implementation of the Alternative Agricultural Research and Commercialization (Aarc) Act of 1990 : Hearing before the Subcommittee on Agricultural Research, Conservation, Forestry, And General Legislation of the Committee on Agriculture, Nutrition, And Forestry, United States Senate, One Hundred Third Congress, First Session April 29, 1993

By: United States. Congress. Senate. Committee on Agriculture, Nutrition, and Forestry. Subcommittee on Agricultural Research, Conservation, Forestry, and General Legislation
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The Lessons of Failure; Cases and Comments on Consumer Product Innovation

By: Robertson, Andrew Beaumont, 1921

...Square izmo, $1.00 net. Postpaid $1.08. HOUGHTON, MIFFLIN & CO. BOSTON AND NEW YORK. THE PARDONER S WALLET arfconer s BY SAMUEL McCHORD CROTHERS o... ...MUEL McCHORD CROTHERS or THE ( UNIVERSITY ) . " ;;;;.; ;,- BOSTON AND NEW YORK HOUGHTON, MIFFLIN AND COMPANY EiberdiDe Prefig, CambrtDge 1905 CO... ...leep. Conscience points to this as another duty left undone. Then begins a new cycle of self-reproach. At such times the sight ofan indulgence neatly ... ...t way. One would not venture on any little kindness for fear of open ing a new floodgate of tears. I should feel like urging another point of view. It... ...o do. I attribute a good deal of the sense of stress in modern life to the new standards of excellence that are set in regard to the multifarious acti... ... peoples dwell in happy ignorance of their low estate. The "principal products" would be graphi cally illustrated. One section, being withou...

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Oversight on Implementation of the Alternative Agricultural Research and Commercialization (Aarc) Act of 1990 : Hearing before the Subcommittee on Agricultural Research, Conservation, Forestry, And General Legislation of the Committee on Agriculture, Nutrition, And Forestry, United States Senate, One Hundred Third Congress, First Session April 29, 1993

By: United States. Congress. Senate. Committee on Agriculture, Nutrition, and Forestry. Subcommittee on Agricultural Research, Conservation, Forestry, and General Legislation

...well to Reluctant Revolutionaries," G. H. Heichel. 68 Jeff Gain, chairman, New Uses Council, and chief executive officer, National Corn Growers Associ... ...ell, Director, AARC 119 Prepared statement, with attachment, of Ron Aljoe, new products manager, Western Textile Products Co., Dallas, TX 122 Prepared... ... Director, AARC 119 Prepared statement, with attachment, of Ron Aljoe, new products manager, Western Textile Products Co., Dallas, TX 122 Prepared sta... ...r and even industrial needs of our expanding American and world economies. New uses, or industrial uses of existing agricul- tural crops, as well as i... ...rial uses of existing agricul- tural crops, as well as industrial uses for new crops, have the po- tential to provide long-term solutions to many of t... ... solutions to many of the problems faced by our agricultural sector today. New uses and new crops will permit environmentally sound rotational croppin... ...hanced U.S. competitiveness in international markets. Agriculturally based products, such as ethanol produced from "biomass," fully de- gradable "bio"... ...and vegetable-based industrial oils, to mention a few, replace imports, or products made from imports, address environmental concerns, and reduce the ... ... Our hope and our dream is that, with respect to commercializing of these products that have been developed and researched, that we are going to have...

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Oversight on implementation of the Alternative Agricultural Research and Commercialization (AARC) Act of 1990 : hearing before the Subcommittee on Agricultural Research, Conservation, Forestry, and General Legislation of the Committee on Agriculture, Nutr

By: United States. Congress. Senate. Committee on Agriculture, Nutrition, and Forestry. Subcommittee on Agricultural Research, Conservation, Forestry, and General Legislation
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Wild flowers of New York; Volume: 2

By: House, Homer Doliver, 1878-1949
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Wild flowers of New York; Volume: 1

By: House, Homer Doliver, 1878-1949
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Wild Flowers of New York : Part: 2

By: House, Homer Doliver, 1878-1949

...5992 0468 REFERENCE DFSK Ku T ' 10019 The University of the State of New York STATE MUSEUM JOHN M. CLARKE, Director Memoir 15 WILD FLOWERS OF ... .... . 3 2 S Plant Structure (see part i) ALBANY THE UNIVERSITY OF THE STATE OF NEW YORK 1918 THE UNIVERSITY OF THE STATE OF NEW YORK Regents of the Uni... ...e 1921 FRANCIS M. CARPENTER - Mount Kisco 1923 ABRAM I. ELKUS LL.B. D.C.L. - New York 1924 ADELBERT MOOT LL.D. - - Buffalo 1925 CHARLES B. ALEXANDER M... ...ER GUEST KELLOGG B.A. LL.D. - Ogdensburg 1920 JAMES BYRNE B.A. LL.B. LL.D. - New York 1929 HERBERT L. BRIDGMAN M.A. - Brooklyn President of the Univer... ...N WILLIAMS Ph.D. Visual Instruction, ALFRED W. ABRAMS Ph.B. WILD FLOWERS OF NEW YORK DESCRIPTIONS OF SPECIES (continned) Evening Primrose Family Epil...

Contributor: Digitized from the holdings of the MSN Live Books ; New York Public Library

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Wild Flowers of New York : Part: 1

By: House, Homer Doliver, 1878-1949

...0401 REFERENCE DESK TVWTPAL ^^ . YORK The University of the State of New York STATE MUSEUM JOHN M. CLARKE, Director Memoir 15 WILD FLOWERS OF ... ...ations (part 2) 325 Index (part 2) 341 ALBANY THE UNIVERSITY OF THE STATE OF NEW VQRK 1918 THE UNIVERSITY OF THE STATE OF NEW YORK Regents of the Uni... ...e 1921 FRANCIS M. CARPENTER - Mount Kisco 1923 ABRAM I. ELKUS LL.B. D.C.L. - New York 1924 ADELBERT MOOT LL.D. - - Buffalo 1925 CHARLES B. ALEXANDER M... ...ER GUEST KELLOGG B.A. LL.D. - Ogdensburg 1920 JAMES BYRNE B.A. LL.B. LL.D. - New York 1929 HERBERT L. BRIDGMAN M.A. - Brooklyn President of the Univer... ...aries, SHERMAN WILLIAMS Ph.D. Visual Instruction, ALFRED W. ABRAMS Ph.B. THE NEW YORK PUBLIC LIBRARY AST^R, LENOX AND N FOUNDATIONS. LETTER OF COMMUN...

Contributor: Digitized from the holdings of the MSN Live Books ; New York Public Library

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Wild Flowers of New York : Volume 2

By: House, Homer Doliver, 1878-1949

....-'-:-;""- .- H '-" ' GIFT OF The University of the State of New York STATE MUSEUM JOHN M. CLARKE, Director Memoir 15 WILD FLOWERS OF NE... ... List of Illustrations 325 Index 341 ALBANY THE UNIVERSITY OF THE STATE OF NEW YORK 1918 l\ -&/1 f*^---^^ r ~ ,-* i THE UNIVERSITY OF THE STATE OF NE... ...1921 FRANCIS M. CARPENTER - Mount Kisco 1923 ABRAM I. ELKUS LL.B. D.C.L. - New York 1924 ADELBERT MOOT LL.D. - - Buffalo 1925 CHARLES B. ALEXANDER M.A... ... GUEST KELLOGG B.A. LL.D. - Ogdensburg 1920 JAMES BYRNE B.A. LL.B. LL.D. - New York 1929 HERBERT L. BRIDGMAN M.A. - Brooklyn President of the Universi... ...WILLIAMS Ph.D. Visual Instruction, ALFRED W. ABRAMS Ph.B. WILD FLOWERS OF NEW YORK DESCRIPTIONS OF SPECIES (continued) Evening Primrose Family Epilob...

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The Field Artillery Journal : October 1941: October 1941

By: Lieutenant Colonel John E. Coleman, Editor

...) Check the Table of Contents and see for yourself the completeness of this new and handy training manual for the Field Artilleryman. It is based u... ...1, No. 10 PAGE COVER ILLUSTRATION: MOTORIZED REVIEW OF 13TH FA BRIGADE THE NEW MOTORIZED DIVISION..................................................... .......................... 743 By Majors H. F. Handy and V. F. Burger, FA. THE NEW SAFETY REGULATIONS..................................................... ...ld relieve armored units. With its mobility, armor and heavy fire power, the new division could be used as a shock force in the van of an infantry d... ...e holding attack while the armored divisions make the envelopment. 1941 THE NEW MOTORIZED DIVISION 717 Both width and depth will be considerably g...

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First Century of Dairying in New South Wales

By: Mccaffrey, Frank

...McCAFFREY Classic Literature Collection World Public Library.org IN NEW SOUTH WALES Title: FIRST CENTURY OF DAIRYING IN NEW SOUTH WALES ... ...on of Butter Pasteurisation of Milk and Cream. The Largest Purveyors of Pood Products IN THE STATE. Superfine Butter. Pasteurised Milk fr Cream. Ice M... ... for this interesting and instructive addition to the dairying literature of New South Wales. The author, Mr. Frank McCaffrey, got his early practical... ...ORD: By H. C. L. Anderson, M.A., Under Secretary, Department of Agriculture, New South Wales. PART I. HISTORICAL. Chapter. Page. I. INTRODUCTORY .. 17... ...CATTLE REFLECTIONS OF A LIFETIME. I. CHANGES IN OLD TIME CATTLE 162 I!. ON A NEW THEORY OF BREEDING CATTLE .. 167 III. WHAT CONSTITUTES A GOOD DAIRY B... ... form a proper conception of the advancement in dairying, its development in New South Wales, and. to describe its many material and moral aspects it ... ...ey agents, who were principally city mer- chants trading in cattle and their products and farm produce. The Hunter River Auction Company, which was a ... ...ed improvements since Aiton wrote in 1811. The local demand -for fresh dairy products has very naturally taxed the skill and judgment of the farmers a... ...nd three shillings per Ib. for it. We also made bacon and corned pork. These products would a.l st:md carting long dis- tances. Our dairy was construc...

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