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Hallmark holiday

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Title: Hallmark holiday  
Author: World Heritage Encyclopedia
Language: English
Subject: Public holidays in the United States, Holidays, American Family Day, Father's Day (United States), Valentine's Day
Collection: Greeting Cards, Holidays, Pejoratives
Publisher: World Heritage Encyclopedia

Hallmark holiday

"Hallmark holiday" is a term used predominantly in the United States to describe a holiday that is perceived to exist primarily for commercial purposes, rather than to commemorate a traditionally or historically significant event. The name comes from Hallmark Cards, a privately owned American company, that benefits from such manufactured events through sales of greeting cards and other items. Holidays that have been referred to as "Hallmark Holidays" include Grandparents Day, Sweetest Day, Boss's Day, and Secretary's Day. Some people also consider St. Valentine's Day, Mother's Day and Father's Day to be such days.[1]

The Hallmark corporation says they "can't take credit for creating holidays."[2] However, few have quantified the profit they generated from it.


  • In popular culture 1
  • See also 2
  • References 3
  • Further reading 4

In popular culture

In The Simpsons Season 9 episode "Trash of the Titans", Costington's Department store creates a new August holiday called "Love Day." As Lisa puts it, this is intended to boost sales. Costington's sales chart (as shown in the episode) depict a dip from July to September.

See also


  1. ^ Wood, Zoe (May 2010). "Birthday Wishes: Hallmark Celebrates a Century of Schmaltz". The Guardian (London). Retrieved February 14, 2012. 
  2. ^ "How a Holiday Becomes A Card Sending Occasion" (Press release).  

Further reading

  • Mooney, Linda & Brabant, Sarah (1998). "Off the Rack: Store Bought Emotions and the Presentation of Self". Electronic Journal of Sociology 3 (4).  
  • Schmidt, Leigh Eric (December 1991). "The Commercialization of the Calendar: American Holidays and the Culture of Consumption, 1870–1930". Journal of American History (Organization of American Historians) 78 (3): 887–916.  
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