World Library  
Flag as Inappropriate
Email this Article

The Color Association of the United States

Article Id: WHEBN0003790031
Reproduction Date:

Title: The Color Association of the United States  
Author: World Heritage Encyclopedia
Language: English
Subject: Color, Standard Color Reference of America, Lists of colors, Color Marketing Group, Color preferences
Publisher: World Heritage Encyclopedia

The Color Association of the United States

The Color Association of the United States (CAUS), known until 1955 as the Textile Color Card Association of the United States (TCCA), is an independent color trend forecasting and color consulting service to the business community, known for its textile color swatch book, the Standard Color Reference of America (formerly the Standard Color Card of America).


As industry exploded after the Industrial Revolution certain industries especially in the textiles trade found the need to be able to better predict and set upcoming color and style trends. The Color Association of the United States (CAUS), then the Textile Color Card Association of the United States (TCCA), was formed to accomplish this goal. By implementing a standard, business could then plan upcoming product releases and marketing with better hope of success.


  1. Issue color forecasts in the form of cards twice a year
  2. Give directions in color trends to the market
  3. Enable different segments of the market to coordinate their products by offering the formulas for the production of each forecast color
  4. Buy products worldwide knowing they would coordinate at the point of sale
  5. Serve as an information center for all kinds of color information.

The central purpose of setting trends and maintaining color standards is accomplished to this day in part through publication of the "Standard Color Reference of America", and other swatch books.


Prior to the creation of the TCCA in 1915, later to become The Color Association, hat makers took on the responsibility of color forecasting in the textile industry. Following World War I the information and supplies the milners were using from Europe, especially France, was cut off. Textile manufacturers who had grown dependent of these color decisions decided to form their own committee, the TCCA, which immediately published a Standard Color Card.[1][2]

Early on the TCCA set out to create what they termed "staple colors" that would facilitate the color coordination and consistency, especially among unrelated trades.

By 1930 the TCCA had built close ties to the United States government, especially in the military. The TCCA played a major role in defining the colors and their names for all manner of government related items such as uniforms, ribbons, medals, and flags. For example, the modern Flag of the United States uses specific colors selected and named by the TCCA (Old Glory Red and Old Glory Blue).

Through the 1940s and 1950s the TCCA membership increased, including international companies. This expansion led to the creation of industry specific trends and color books sponsored by those industries and more direct consulting to individual companies.

To this day CAUS plays a major role in the determining of color trends for industry.

Process of creating palettes

Many Color Cards or palettes are created for various industries each year. For each area of focus a committee panel is formed, consisting of eight to twelve people, referred in the business as the "Color Czars." Each member of the committee performs their own research on what colors they feel will, should, dominate the next few years in that industry. The committee then convenes and they debate the merits of the member selections. In the end they choose 44 colors that will make it to the palette. According to Forecaster Ken Charbonneau, the process is a lot of debate before consensus.


The Color Compendium

by Augustine Hope and Margaret Walch

A fully illustrated encyclopedia focused entirely on color including scientific, technical, historical, and artistic concepts.

Color & Human Response

by Faber Birren

A hypothetical and scientific look at color and the human response.


  1. ^ “STANDARD COLOR CARD; Has 106 Shades for Use by Textile and Allied Trades.” New York Times. 7 June 1915.
  2. ^ Margaret Hayden Rorke (1931). “The Work of the Textile Color Card Association”. JOSA 21(10). 651–653.

External links

  • —The Color Association of the United States site
  • Color Works article at
  • International Color Consortium site
  • Colorbox site
  • Pantone site
  • Color Marketing Group
  • The Inter-Society Color Council records at Hagley Museum and Library contain materials from the Color Association of America including corporate files, general files, special color promotions, Paris reports and swatches, publicity scrapbooks, color cards, home furnishings color cards and color selection systems, and a card catalog.
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from World eBook Library are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.