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Small Business Administration : Advertising

By Bruneau, Edmond A.

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Book Id: WPLBN0000696970
Format Type: PDF eBook
File Size: 193,053 KB.
Reproduction Date: 2006
Full Text

Title: Small Business Administration : Advertising  
Author: Bruneau, Edmond A.
Volume:
Language: English
Subject: Small Business Administration, Small business bulletin, Regulations, codes, and protocols
Collections: Small Business Administration Collection
Historic
Publication Date:
Publisher: Small Business Administration

Description
Government Reference Publication

Excerpt
Introduction : a wise man once said, the person who saves money by not advertising is like the man who stops the clock to save time. in today's fast-paced, high-tech age, businesses must use some form of advertising to make prospects aware of their products and services. Even a famous company like coca-cola continually spends money on advertising to support recognition of their products. In 1993, coca-cola spent more than $150 million to keep its name in the forefront of the public's eye. So the question isn't whether or not you can afford to advertise, you simply must if you want your business to succeed. Some questions you should consider before buying ads are: 1. What media is the best to use? 2. How important is creativity?

Table of Contents
TABLE OF CONTENTS INTRODUCTION NEWSPAPER ADVERTISING Some Disadvantages with Newspaper Advertising 1 How Should I Work with My Newspaper Representative 2 Buying Newspaper Advertising Space 2 MAGAZINE ADVERTISING 3 RADIO ADVERTISING What Are Some of the Good Things About Radio? 3 What Are Some Limitations to Radio Advertising? 4 How Should I Buy Time on the Radio? 4

 

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