World Library  


Add to Book Shelf
Flag as Inappropriate
Email this Book

When Donor Support Ends : The Fate of Social Marketing Products and the Markets They Help Create

By Agha, Sohail

Click here to view

Book Id: WPLBN0000698251
Format Type: PDF eBook
File Size: 393,185 KB.
Reproduction Date: 2005

Title: When Donor Support Ends : The Fate of Social Marketing Products and the Markets They Help Create  
Author: Agha, Sohail
Volume:
Language: English
Subject: United Nations., United Nations. Centre for Economic and Social Information, AID project impact evaluation report
Collections: United Nations Library International Aid and Funding Collection
Historic
Publication Date:
Publisher: United Nations Library International Aid and Funding

Citation

APA MLA Chicago

Agha, S. (n.d.). When Donor Support Ends : The Fate of Social Marketing Products and the Markets They Help Create. Retrieved from http://www.ebooklibrary.org/


Description
Excerpt: Objectives: To assess the performance of social marketing interventions under the manufacturer?s model, a model that has the potential to achieve sustainability (defined as continuing contraceptive availability after the withdrawal of donor support), in ...

Table of Contents
Table of Contents Acronyms .............................................................................................................................................ix Acknowledgments ................................................................................................................................xi Executive Summary ............................................................................................................................xiii 1. Introduction ...................................................................................................................................1 2. Background....................................................................................................................................3 3. Data and Methods..........................................................................................................................5 3.1 Data ......................................................................................................................................5 3.2 Measures and Analysis ..........................................................................................................6 3.2.1 Dependent Variables......................................................................................................6 3.2.2 Independent Variables ...................................................................................................6 3.2.3 Analysis .........................................................................................................................6 3.3 Countries selected for this study............................................................................................7 4. Social Marketing Programs and Results.........................................................................................9 4.1 Morocco................................................................................................................................9 4.1.1 The Social Marketing Program......................................................................................9 4.1.2 Results ...........................................................................................................................9 4.1.2.1 Overall OC use and commercial sector share..................................................9 4.1.2.2 Commercial sector share among lower- and middle-income women............10 4.1.2.3 Residential and wealth profile of users..........................................................12 4.1.2.4 Retail sales of social marketing and other commercial brands......................13 4.1.2.5 Retail prices of social marketing and other commercial brands ....................14 4.2 Dominican Republic............................................................................................................14 4.2.1 The Social Marketing Program....................................................................................14 4.2.2 Results .........................................................................................................................15 4.2.2.1 Overall OC use and commercial sector share................................................15 4.2.2.2 Commercial sector share among lower- and middle-income women............16 4.2.2.3 Residential and wealth profile of users..........................................................17 4.2.2.4 Retail sales of social marketing and other commercial brands......................17 4.2.2.5 Retail prices of social marketing and other commercial brands ....................18 4.3 Peru.....................................................................................................................................19 4.3.1 The Social Marketing Program....................................................................................19 4.3.2 Results .........................................................................................................................19 4.3.2.1 Overall condom use and commercial market share .......................................19


 

Click To View

Additional Books


  • Iraq Humanitarian and Reconstruction Ass... (by )
  • Iraq Humanitarian and Reconstruction Ass... (by )
  • Iraq Humanitarian and Reconstruction Ass... (by )
  • Iraq Humanitarian and Reconstruction Ass... (by )
  • Iraq Humanitarian and Reconstruction Ass... (by )
  • Iraq Humanitarian and Reconstruction Ass... (by )
  • Iraq Humanitarian and Reconstruction Ass... (by )
  • Iraq Humanitarian and Reconstruction Ass... (by )
  • Iraq Humanitarian and Reconstruction Ass... (by )
  • Iraq Humanitarian and Reconstruction Ass... (by )
  • Iraq Humanitarian and Reconstruction Ass... (by )
  • Iraq Humanitarian and Reconstruction Ass... (by )
Scroll Left
Scroll Right

 



Copyright © World Library Foundation. All rights reserved. eBooks from World eBook Library are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.