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The Marketing of Ideas and Social Issues

By Seymour Fine

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Book Id: WPLBN0001235185
Format Type: PDF eBook
File Size: 3.60 MB
Reproduction Date: Oct, 1981
Full Text

Title: The Marketing of Ideas and Social Issues  
Author: Seymour Fine
Volume:
Language: English
Subject: Non Fiction, Psychology, Education
Collections: Education, Favorites in Hong Kong, Business Development, Marketing Management, Marketing, Authors Community, Management, Psychology, Engineering, Sociology, Most Popular Books in China, Social Sciences, Literature, Medicine, Science
Historic
Publication Date:
1981
Publisher: Praeger Publishers
Member Page: Seymour Fine

Description
An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These are some of the questions dealt with in this book. In this first chapter the nature of an idea is developed, contextualized and shown to be a most timely topic. To pave the way for this book's argument that ideas are exchanged in marketlike transactions, the aim of this chapter is to present an idea as a dynamic and vital entity.

 

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